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Identity & Resilience

The Ego Trap: Why Success Can Pull You Away From What You Do Best

Resilience helped Travis Hollman survive enormous obstacles. Self-awareness helped him recognize when the need to prove himself was leading him into the wrong businesses.

Travis Hollman and Ben Davis on Untrapped Entrepreneur▶WATCH THE FULL CONVERSATION

Some entrepreneurs are held back by fear. Others are pushed forward by a need to prove everyone wrong. Travis Hollman knows the second feeling well. It created extraordinary resilience, but it also pulled him into ventures that had more to do with ego than calling.

Travis is the CEO of Hollman, Inc. and the founder of MeSpace. Long before either role, he faced obstacles that could have narrowed his expectations for life. As a child, he spent years in a wheelchair because of Legg-Calvé-Perthes disease. Severe dyslexia made school difficult, and one school concluded that he was mentally challenged. A coach who made him read aloud every day helped change that trajectory.

Resilience can become a strength and a blind spot

Learning to fight through those early challenges gave Travis a deep belief that he could survive difficult things. That belief served him. It also made it easy to confuse endurance with direction.

When his father forced him out of the family business, Travis felt compelled to prove that he could succeed elsewhere. He entered the music business and lost roughly $600,000 to someone he trusted. He later tried ventures in toys, movies, television, drinks, bars, and wellness. Some created opportunities. Others created expensive lessons.

Resilience tells you that you can keep going. Wisdom helps you decide where to go.

The most expensive sentence may be, “I'll show them”

The ego trap rarely announces itself as vanity. It can sound like confidence, courage, or persistence. For Travis, it often sounded like a determination to show that he could win without the business he already understood.

That is what makes the trap hard to see. A founder can be genuinely hardworking and still be chasing the wrong proof. New opportunities feel exciting because they offer a fresh identity. The harder question is whether the opportunity fits the founder's gifts, experience, relationships, and responsibilities.

Ask before the next venture

Am I pursuing this because it is mine to build, or because I want it to say something about me?

Returning to your strengths is not moving backward

Travis eventually returned to Hollman and bought the company. The move required humility. He accepted a $30,000 role after earning close to $2 million building homes. Yet the business was familiar ground, and he could see where his experience and energy could create real value.

That same awareness later shaped MeSpace. An open-office experiment revealed how poorly many workplaces serve people who need focus, privacy, or a different sensory environment. Travis understood the problem personally. Instead of chasing a fashionable product, he built around a need he had lived.

The pattern is worth noticing. The strongest opportunity was not the one that looked most glamorous. It was the one connected to a real problem, a real strength, and a reason to care.

Success needs an inner definition

Entrepreneurs receive constant invitations to expand their identity. More companies, more attention, and more impressive titles can begin to look like progress. Without an inner definition of success, the market will gladly provide one.

Travis' story suggests a steadier standard. Know what you do well. Build around problems you understand. Let hardship deepen your compassion instead of feeding your pride. Be willing to walk away from an opportunity that asks you to become someone you do not need to be.

The goal is not to eliminate ambition. It is to free ambition from the need to prove your worth. When that happens, resilience becomes more than the ability to survive another hard season. It becomes the courage to choose the right work.

Keep the conversation going

Hear Travis tell the full story.

Watch the Episode